NeoLore Networks is always looking for fun and innovative ways to reach out to their client base and new potential customers. In this case, they wanted to advertise their Data Backup service. Our solution proposition was to roll back the clocks and produce a c. 1930s Newspaper, complete with ads (all NeoLore of course) and human interest stories. To show the benefits of the Backup Service, I reinterpreted the value statements into a retro-themed data visualization. This direct mail piece was very well received and had an excellent response percentage.