One of NeoLore Networks, a local Ottawa-based IT service provider's problem is educating potential customers on exactly how 'bad' their current "IT Guy" is. Companies often just assume that network downtime, and lack of prompt response to it requests are just how things are; NeoLore (vehemently) disagrees.
To try and put a magnifying glass on how serious the issue is, I suggested we take an approach that tied your company's 'IT Health' to the concept of personal health and safety. I found a fantastic WWII Army First Aid Kit on eBay that I thought would make an excellent backdrop for an infographic illustrating the benefits of what a "GOOD" IT Guy can provide.
The response to the campaign was overwhelming. Clients loved the novel approach and the thematic visuals.