The Works runs an LTO (Limited Time Offer) every month of the year. Each LTO has a double-sided table talker, an in-store 2x3' poster, and a menu insert. As with most of the Works' collateral, 'more is better'. Like their burgers, their marketing pieces are overflowing with good stuff. To accommodate this, knowing how to present a lot of information in not a lot of space is a definite asset.