After selling his successful butcher shop, my client ran towards his real passion: collectible sports cards. I had no idea how popular it was to take part in the opening of a brand-new box of sports cards....LIVE on the internet! This was a sales model that I had never seen before. After meeting with the client and several phone calls, we came up with a 'game plan'. The site had to be usable, accessible, and above all, responsive, since today's young adults and teens (the site's largest contingent of users) are accessing the web on mobile devices more and more. In the end, we came up with an aggressive, spot-centric look that put the products centre stage.