Za Za Za Pizza delivered hard to beat wood-fired pizzas to the National Capital Area. The owner had an idea that, perhaps the menu could resemble an old-fashioned playbill from Broadway. I thought it was an intriguing idea.
Historically, playbills used a plethora of fonts all jam-packed, competing for attention. To recreate this, I researched the fonts that were used in the era and chose to include those and a few other contemporary substitutes to get the old 'playbill' look.
Once the fonts were chosen, the name of the game was 'typography'. Laying out all these blocks of text vying for the readers focus was a difficult task to do since the modern approach is to have a unified layout where all parts work together. In the end, I am very pleased with the effect and final menu.