Picture it, the Savoy Ballroom, New York City, 1930. The battling bands of Cab Calloway and Chick Webb competing for the dancers' attention. This golden age of design didn't have the benefit of computers any other digital aids. Signs and Posters were hand painted by trained artists and masters. There were no 'Fonts' used...it was all lettering.
The Ottawa Swing Dance Society was celebrating it's 16th anniversary and wanted to pay homage to this golden era of Swing. It only made sense to advertise it that way, too. I performed extensive research of what styles, graphic design, and fashions were 'in' during this Swingin' time, so I could create contemporary campaign in the style of it's predecessors from the '30s. By using fonts, colour palettes and design techniques reminiscent of the time, I feel that the materials created did a wonderful job of setting the scene for this special event.