Passion is what keeps us going at 3 AM on a project that is ‘done’, just not ‘finished’. It's what drives us to spend 3 hours creating the perfect Instagram post from our trip to grocery store instead of working on the paying gig that’s due tomorrow. Sometimes it's our BFF, other times? Less so. The pertinent question here is how are your designers putting their passion to work for them?

In Part IV of this series, we take a look at “The Evil Genius” persona of graphic designers. Possessing the knowledge is only half the battle…the other half is how they put that knowledge to work!

In Part III of this series, we take a look at “The Action Hero” persona of graphic designers. How your designers act and comport themselves says a lot about them and the services they offer.

The key to every successful client relationship that I’ve had has been communication. When there is a continuous 2-way flow of communication between client and designer, there are no big surprises, deadlines aren’t a problem, and things just seem to go more smoothly.

The relationship between a game publisher and graphic designer is a very intimate one. Often, graphic designers are involved in the project longer than most anyone else, as they can provide meaningful contributions throughout the entire game development process. As a publisher, you may not know what exactly to look for in your graphic designers. This series is meant to help familiarize you with the qualities you should look for and expect to find any graphic desingers whom you choose to work with.

Are you a budding professional in the industry? Are you wondering if the effort and costs of attending these events are worth it? In this blog I share my thoughts on it and offer some pros and cons you may want to consider before attending your next con.

The term “Work Smarter, Not Harder” may be cliché, but it rings true. Establishing a solid, easy to follow workflow will maximize your productivity and creativity.